Future Drinks
From the start of our cooperation (March 2024) Pete has shown his energy, openess & transparancy to do business together. It’s all-in the cooperation where we meet and where our succes comes from.
Pete has shown his understanding of the food and beverage market through the UK and has an unrivalled contact network. If not available he will find the right person we need by his passion, dedication and contact newtork and ensure they fit into his and his business values.
Pete has a flexible & innovative mind and helped us find the right strategy for the UK market and has been very focused in getting the results. Pete has managed to get us into circa 150 direct customers, 2 wholesalers, 10 Education settings, the largest national vending company and a hotel chain.
Pete is trusthworthy, something we need doing business abroad. He has been always in a positive mind, optimistic about finding the right answers and solutions for issues we have met sofar.
Pete’s an open communicator and always “on”. Great to work together as a team.
Wow Hydrate
I have worked with Pete for the last 2 years, as a partnership with WOW Hydrate. Pete was the instrumental factor on why I agreed to give them the contract and his experience in growing a salesforce and his knowledge of the market as we launched the WOW Hydrate brand in the Wholesale and Convenience channel. His ability to grow and coach a sales team, along with working closely with our Wholesale Customers, such as Dhamecha, Parfetts, United Wholesale and HT Drinks to name a few. This has enabled the brand to be listed in nearly 5K independent stores and deliver 1.3 million bottles this year from a base of zero and this would not have been possible without Pete’s leadership, coaching and clear direction when you bring any new brand to market.
He will be a credit to any company that requires direction on launching any new brand across any UK retail footprints.
Glanbia
I’ve had the privilege of working with Pete across multiple businesses over the years, and his impact has always been extraordinary. His ability to hunt down the right buyers within wholesale & retail and open doors for brands is second to none. Pete’s knowledge of the wholesale, convenience, and broader retail landscapes is in my opinion unrivalled, driving innovative strategies that deliver tangible results.
One of Pete’s greatest strengths is his ability to build and nurture strong relationships with key stakeholders. Whether it’s securing listings with major players like Dhamecha or opening opportunities with independents, Pete consistently demonstrates professionalism and a deep understanding of what it takes to succeed in this competitive space.
His work with Glanbia is a perfect example—thanks to his strategic leadership and a successful field team launch (initially after trial), Optimum Nutrition and SlimFast achieved significant listings across key wholesalers most notably Dhamecha. Pete is in my opinion industry expert and a vital asset to anyone looking to grow their brand in wholesale.